Duchamp is a menswear company in England. They started in 1989 and sell very colourful and exciting formal clothing. I created a new logo for them along with a system for packaging. The visual identity I created gives the brand both a sense of sophistication, and a bit of eccentricity to reference Marcel Duchamp, after whom the company was named (see www.duchamplondon.com/discover-heritage). It also reflects the clothing: formal, but surprising.